Hello. 
I design and build product experiences, focusing on language, messaging hierarchy, information architecture and the holistic user experience.
I put people first and look for ways to make products they’ll use, and products they’ll love.
I led content design for Instagram Gifts, a feature that lets fans show appreciation for creators and Reels, and turns that support into real income. Shipped as an MVP in four months.
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Brand partnerships have always been brand-led, favouring creators with large audiences over smaller, niche ones. I led content and UX for a self-pitch feature, giving creators a confident way to reach out to brands directly and helping level a one-sided marketplace.
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I mapped the comms journey for Instagram’s creator marketplace, setting guidelines for messaging across onboarding, reminders, and feature announcements.
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Creators are required to disclose branded content with Instagram’s paid partnership label, but many avoid it, believing it hurts reach. I tested new messaging and value props to find what would actually drive adoption.
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A date with someone you’ve met online can feel daunting. I led content design for Share Date, a Bumble safety feature that lets members share date details with people they trust.
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I led a full refresh of Bumble’s profile prompts, auditing the existing library and developing new content to replace outdated prompts driving low-quality answers.
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Harmful messages on dating apps often go unchecked in the moment. I designed tiered intervention prompting users to reconsider policy-violating messages before sending.
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