I take a content-first approach to solving the user’s core need, working with and across disciplines (design, product, research, data, and engineering amongst others) to shape strategies and solutions that balance user experience with business goals.
I thrive in cross-functional teams, where I can use content to bring everyone’s hard work together in a cohesive and intuitive user experience.
I’ve brought this approach to products at Instagram, Messenger, Bumble, Activision, Maersk, and Sainsbury’s.
I use AI as a thinking partner throughout my process, but getting good output starts with good instruction. I give it as much relevant context as possible: the goal, the constraints, who it’s for, along with examples of what good and bad look like and why. Where a brand’s tone of voice exists, I teach the AI to apply it. From there, I use AI to generate and stress-test ideas quickly, and to proofread and flag work that needs a closer look, while I stay responsible for the final judgment calls.